We live in a world were people are constantly posting visual content, staying ahead of the curve is so crucial for businesses looking to capture attention and drive engagement.As we are headed towards the last few months of 2024, new trends in photography and videography are changing the way businesses connect with their audience. Here is a guide to my top 5 trends and how Tampa businesses can use them to stand out.
- Real and Authentic Content
People want to see real, unfiltered content. They are tired of watching the same content, which just gets reused over and over again. People don’t want to see a picture-perfect life; they want to see the real YOU. Use this platform to show behind-the-scenes moments and genuine interactions. For Tampa Businesses, this means you can share candid photos/videos in your local community to give people a chance to get to know the real YOU and the support you have.
2. Vertical Videos for Phones
Now these days every one has a high quality camera at there finger tips. With everyone using smartphones, vertical videos are absolute must. Think of Instagram Stories or TikTok videos—these are designed for mobile viewing. Creating Content in a vertical format helps you connect with a larger audience where consumers spend most of their time. Usually when I work with my clients most of the time we are creating content to fit social media format plus their website/Youtube.
3. Drone Footage
Drones offer unique and exciting views that regular photos can’t match. For Tampa businesses, incorporating drone footage can enhance promotional materials, showcase event venues, or provide sweeping views of local landmarks. This trend not only adds a unique angle to your visuals but also elevates the production value of your content. We work with local Drone Professionals ready to take your content to the next level.
4. Interactive Content
Interactive content, like 360-degree videos or augmented reality (AR), allows viewers to engage with your content in new ways. Many real estate agents are now incorporating 360 videos to allow the client to really feel like there are in there future home. Tampa businesses could use these tools for virtual tours, AR ads, or interactive event highlights.
5. Personalized Content
Tailoring content to individual preferences makes it more engaging. For example, use data to create personalized video messages or customized visuals for different audience segments. This approach makes your content feel more relevant to each viewer.
How to Use These Trends
- Be Genuine: Share real moments and stories from your business.
- Go Vertical: Create videos that fit mobile screens.
- Use Drones: Capture eye-catching aerial footage.
- Get Interactive: Explore 360-degree videos or AR.
- Personalize: Make content that speaks directly to your audience.
By using these trends, you can make your Tampa business’s visuals more engaging and effective. If you need help getting started, feel free to reach out—let’s make the rest of 2024 a great year for your brand!