Running a business has many different variables to be successful. One is establishing a strong corporate culture. This is key to encouraging employee engagement within the company. One powerful tool to look at is corporate storytelling through photography. Looking beyond headshots and product content; corporate storytelling has the potential to visually narrate a company’s values, work environment, and team culture.
Company’s values
One of the fundamental ways in which corporate storytelling contributes to company values is by providing context. It is the vehicle through which companies communicate their mission, vision, and purpose in a way that resonates with employees, customers, and partners. Sharing the journey of how a company started, the challenges it overcame, and the lessons learned along the way creates a narrative framework. The stories become a part of the company’s DNA, contributing to a stronger, more resilient brand that stands out in the minds of consumers.
Team culture
When you want a business to be successful remember people move businesses. Your team is what makes your business great and showcasing their interaction through photography can be a powerful storytelling tool. Grabbing different types of candid shots of the team during collaborative projects, meetings and even casual interaction with each other can give your audience an inside scope. Your team will feel empowered to contribute to the ongoing narrative of the team’s growth and success.
Storytelling through Work Environment:
Your office is more than just walls and computers; it’s a reflection of your brand. Using corporate storytelling to capture where the creativity begins; gives outsiders a glimpse into the day-to-day life in your organization. By integrating the company’s story into the onboarding process, new hires quickly become immersed in the organizational culture. This early exposure helps them understand their role in the larger narrative, fostering a sense of belonging and alignment with the company’s values from the very beginning. This is so important because it humanizes your company and offers a personal connection to your audience.
Corporate photography can go beyond then what was traditional and having a visual storyteller can bring to life what your organization does. Investing in corporate storytellers can leave your audience a lasting impression.